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The 30-second video gained over two million views within 24 hours of its release and peaked at No. A teaser trailer titled "Wakey Wakey." was released on the channel on 13 September 2018, teasing a new television show made in a collaboration between Blink Industries, Conaco, and Super Deluxe. On 19 June 2017, a year after the release of episode 6, Sloan hinted towards additional work into the Don't Hug Me I'm Scared series. In January 2016, Sloan and Pelling collaborated with Lazy Oaf to release a line of clothing based on the characters and themes of the show.
#Dont hug me im scared clock series
YouTuber TomSka became an executive producer on the series after donating £5,000 to the Kickstarter. Their Kickstarter goal of £96,000 was reached on 19 June 2014, and in total £104,935 was raised. A 12-year-old American boy tried to use hacked credit card information to donate £35,000 to the campaign, but he was caught and those funds were thrown out. They uploaded low-quality camera footage of the characters being taken hostage and held for ransom. In May 2014, Sloan and Pelling announced that they would start a Kickstarter fundraising campaign to make four or more additional episodes, one every three months, starting in September 2014. The show soon attracted mainstream commissioners however, Sloan and Pelling turned these offers down because they "wanted to keep it fairly odd" and "have the freedom to do exactly what we wanted". Channel 4's Random Acts commissioned the second episode. After the short film gained popularity, they decided to revisit that idea. When they started on the project they imagined making it into a series, but initially dropped the idea after finishing the first episode.
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They produced the first episode of Don't Hug Me I'm Scared in their free time with no budget. Sloan, Terry and Pelling met while studying Fine Art and Animation respectively at Kingston University, where they started THIS IS IT Collective with some friends. Later in the series, the characters begin questioning the nature of their reality and the bizarre messages of the teachers. The climax of each episode is typically a plot twist involving escalating psychological horror which culminates into gore and graphic violence. As each song progresses, it becomes apparent that its moral or message is nonsensical and self-contradicting, and that the "teacher" character has ulterior, sinister motives. An episode typically goes with the three main characters meeting one or several anthropomorphic characters, who begin a musical number related to a basic concept of day-to-day life with an upbeat melody, similar to that of a Sesame Street segment. Yellow Guy's father, Roy, also occasionally appears. The characters only ever refer to each other with pronouns, never by name. Their names are not explicitly stated in the series but are often referred to as Yellow Guy, Duck and Red Guy respectively. The television series was met with similar acclaim.Įach episode revolves around three characters: a yellow childlike humanoid with blue hair and overalls, an anthropomorphic green mallard duck with a tweed jacket, and a red humanoid with a mop-like head. The web series received widespread acclaim for its story, production design, psychological horror, humour, hidden themes, lore, and characters, and is regarded by many as one of the greatest web series of all time. The six episodes of the web series explore and discuss basic subjects typical of preschool education, namely creativity, time, love, technology, diet, and dreams, while the television series touches on jobs, death, family, friendship, transport, and electricity.
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The series parodies and satirises these TV programmes by contrasting its childlike, colourful environment and its inhabitants against disturbing themes each episode features a surreal plot twist in the climax, including psychedelic content and imagery involving graphic violence, dark humour, existentialism, and psychological horror. In the series, each episode starts like a typical children's series, consisting of anthropomorphic puppets akin to those featured in Sesame Street or The Muppets. A follow-up television series was released in 2022 on All 4 and Channel 4. The original series consisted of 6 short episodes released from 29 July 2011 to 19 June 2016 on YouTube. Its production is also notable for diversity, combining puppetry, live action, and styles of animation including stop motion, traditional animation, flash animation, clay animation, and computer animation.

The series is notable for its blending of surrealism and morbid humour with psychological horror and musicals. Don't Hug Me I'm Scared (often abbreviated as DHMIS) is a British musical horror comedy web and television series created by Becky Sloan, Joe Pelling, and Baker Terry.
